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SEO or search engine optimization involves optimizing your website to make sure you're getting free traffic from the search engines. If you optimize it correctly over time you will get targeted traffic delivered to you for free from the major search engines. Most Internet marketers know the basics of SEO but there are a few basic tips that you might not have heard about.

When it comes to SEO the most important aspect is the research that you do before hand. To me this is all part of the optimization process and is the first step of the process. The key is checking the top 10 ranking websites for the keywords you are about to optimize your website for. Do not go for the keywords if a majority of those top 10 websites are high PR domains, have thousands of back links, are optimized well for the keywords, and are more than a few years old.

Once you figure out which keywords you are going to go after and you have done your research, then you begin using the on-site optimization techniques you know so well. One that you might not know so well is to include your keywords in your alt image tags. Whatever you do not overdo the use of keywords on the content of your website. Make it look natural as possible.

Off-site optimization is also a huge part of SEO and getting your website to rank higher in search engines. You probably know that you want to use your Main keywords in anchor or hyperlink text. This just means that your keywords will be a clickable text link that aims back to your website. What you might not know is that you don't want to use your Main keywords every single time you get a back link to your website. You want to make this look naturally as possible as well, so use other words that people might use to link back to your website as well.

You also want to make sure that you're getting a wide variety of links back to your website and that there not all coming from one place. It is possible to rank fairly high by having links coming from one high authority website but won't work so good for tougher ranking keywords that will be harder to rank. In this case do your best to mix up your anchor links from different websites all over the Internet.

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