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Search engine optimisation can be a hit-or-miss affair with Google trying to change their search engine algorithms periodically. However, these are mistakes to avoid according to online marketing experts. Don't make the same SEO mistakes or you'll see your search engine ranking drop dramatically.

1. Don't monitor your page rank. - If there are two words to describe the world of online marketing and search engine ranking, these would be cut-throat competition. Everyone is clamouring for the Internet user's very limited attention span. Constantly check you page rank using tools such as Alexa or the Google toolbar.

2. Use keywords excessively - You've heard every expert extol the virtues of the keywords. They're right. However, keywords should be strategically placed on your web pages. Don't pepper your website with your keywords or you'll be marked as a spammer.

3. Don't link to yourself - Integrate your internal links into your site to boost traffic on your other web pages. When you are creating new content, do provide links to your archives. However, don't overdo this as you'll risk annoying your online visitors. When you're linking within your site, make sure that your anchor words can be crawled by the search spiders.

4. Ignore site maps - Site maps make it easier for search engine spiders to crawl your content. When it takes just once or twice to click to get to your page, spiders will thank you for it and increase your page rank even more.

5. Don't include keywords on URLs - Examine the link to your site and see whether your link has keywords that will make it easier for search engines to find you. A link to &amp;lt;a <br>target="_new" rel="nofollow" <br>href="/<a href="http://www.homepage.com/ids234">http://www.homepage.com/ids234</a>"&amp;gt;<a href="http://www.homepage.com/ids234&amp">http://www.homepage.com/ids234&amp</a>;lt;/a&amp;gt; could be improved to &amp;lt;a target="_new" rel="nofollow" <br>href="/<a href="http://www.homepage.com/search-engine-optimisation-techniques">http://www.homepage.com/search-engine-optimisation-techniques</a>"&amp;gt;<a href="http://www.homepage.com/search-engine-optimisation-techniques&amp">http://www.homepage.com/search-engine-optimisation-techniques&amp</a>;lt;/a&amp;gt;.

6. Use Flash on your home page - Although Flash can be attractive to online users, it does nothing for your SEO. Same is true with AJAX and Frames. Use these sparingly in your website and you'll save yourself the trouble of wondering why your page rank is low.

7. Don't use text with images - Images can do wonders to a website's design, but search engine spiders are blind to images. Consider placing ALT text to images and providing a clear description using appropriate keywords along with your images. You can also place captions near your image to help the search engine spiders along.

8. Use stale content - To boost your ranking in the search engines, always provide fresh content on a regular basis. Consider including a company blog that can be updated often.

9. Do away with social media - Promoting links to your site through social media will do wonders for your SEO efforts. Having several links available to more people will boost your online traffic as well, encouraging more people to link to you.

10. Avoid website partnerships - Relationships in the online world matter. Find a reputable website and ask for a link and you'll boost your rankings even more.

The following are mistakes that will derail your SEO efforts. Avoid them at all costs and you'll see your SEO work bear fruit in terms of more online traffic and better conversion rates.

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