Tech Search

Thin content, duplicate content, or little or no original content can be killers to your large website SEO strategy. One of the best ways to make sure your website ranks highly on the search engines is to make sure that Google and the other search engines can really understand what your website is about. Using great keywords appropriately can really help indicate the subject matter of the individual page and allow for better SEO indexing. Here are a few tips to help optimize your large website and avoid thin content pages:

1. Dynamically created meta and title tag problems.

When optimizing a large website for SEO, chances are pretty good that you won't be hiring someone to optimize 100,000 title tags and meta tags on each of these pages. Title and meta tags are not the be-all-end-all of SEO, but they can certainly provide some value to the search engines, and even more value to people who are searching for your website's products or services.

All large websites will generally be dynamically created. With that in mind, a normal header that will hurt your rankings will be:

<title> - Your Constant Content Here</title> <META name="description" content="" /> <META name="keywords" content="" />

Then, here is a sample of PHP that you'll add to your typical index.php code:

<?php $pageTitle = "My page title"; $metaDescription = "This is your meta page description."; $metaTags = "Meta tags are pretty much outdated, but it can help you remember which keywords your page will become optimized for"; include("header.php"); ?>

The above is an OK example of dynamic meta data for a website, but the results will be the same off every page. When you have the same title tags and meta information on every page, it becomes a nightmare for the search engines to try to sort out different genres and information based on the relevant keywords. Don't expect to get in the top placement with code similar to the above code.

2. Thin content problems

When you are attempting to search engine optimize large websites, another issue that can come from dynamically generated pages is thin or sparse unique content on each page. These pages can have heavy programming, images, and other attributes that don't necessarily produce excellent value for the user. Google and other search engines are generally going to reduce the importance of websites that try to increase their value for their users by using scraped or other auto generation features to their websites.

To avoid thin content penalties, make sure that each and every page of your website contains unique and relevant content that truly adds value to your users.

3. Affiliate site problems & doorway page problems

Sometimes, affiliate websites will be cookie cutter websites with no uniquely generated content. Doorway pages which are created specifically for search engines can have sparse unique and no real relevant content to bring value to the user. Seeing as how doorway pages were created specifically for the search engines, they can actually have the opposite effect.

Andrew Hallinan is the owner of a Tampa Search Engine Optimization company, and is Tampa Bay's leading Search Marketing Specialist. You can read more about large website seo by visiting his blog.



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