Tech Search

Building a solid SEO foundation is a major aspect of successful web design. Follow these seven basics to get your search engine optimization efforts, and your website, off to a great start:

Selecting the right keywords - The keywords and phrases which are optimized will ultimately determine the quality and quantity of the visitors that come to your site. Select the right terms and you'll be rewarded with solid traffic numbers and targeted visitors. The wrong keywords won't deliver much traffic and a high percentage of untargeted visitors that do arrive will bounce off quickly. Conduct a deep dive into keyword research to define the terms which will drive cost effective traffic to the site.

Add fresh, relevant, and high quality content consistently - Search engines reward dynamic sites which consistently add relevant content. Your visitors will appreciate it as well. The key is to make sure to balance the content so that the relevance of keywords is recognized by search engine spiders while providing quality information to visitors.

If the site has pictures, add detailed captions - Search spiders don't know what to with images so describing them in detail with keyword-rich text is a must.

For a site to be successful, and for there to be lots of visitors, the site must be marketed online the correct way. The best way to do this is to get it to achieve top rankings with search engines so that people can find it when searching for a topic that's related to yours. Whether you're new to internet marketing or you're a veteran, you still probably know that 80% of traffic is from the search engines. For that reason, it's very important that you reach the highest level with search engines like Yahoo, Google and Bing.

But, you need to get a search engine rank you can be proud of and this comes from having good backlinks. Proper link building is, to put it another way, the only way to let search engines know that your site is substantial. To put in an even easier manner, the more incoming links your site has, the more traffic it will experience. But it takes a little more than that. When it comes to incoming links, you always want quality instead of quantity. The following are some tips you can use to more easily create links that cause you to get the results you want with SEO.

SEO or search engine optimization involves optimizing your website to make sure you're getting free traffic from the search engines. If you optimize it correctly over time you will get targeted traffic delivered to you for free from the major search engines. Most Internet marketers know the basics of SEO but there are a few basic tips that you might not have heard about.

When it comes to SEO the most important aspect is the research that you do before hand. To me this is all part of the optimization process and is the first step of the process. The key is checking the top 10 ranking websites for the keywords you are about to optimize your website for. Do not go for the keywords if a majority of those top 10 websites are high PR domains, have thousands of back links, are optimized well for the keywords, and are more than a few years old.

Once you figure out which keywords you are going to go after and you have done your research, then you begin using the on-site optimization techniques you know so well. One that you might not know so well is to include your keywords in your alt image tags. Whatever you do not overdo the use of keywords on the content of your website. Make it look natural as possible.

1. Get Reviews (from real customers)

Set a goal to get one review per day from your happy customers. You want to have WAY MORE reviews than your local competition (think 10:1 ratio). If the other guy has 2, you should have 20! This will position you as the clear local leader in the minds of your potential customers.

2. Add Photos and Videos

Upload the maximum number of photos and YouTube videos, including your company logo. Use photos of your staff, your office/shop, and a couple from personal shots to give your profile a human touch. Videos can include a tour of your facility or simple tips that are generally helpful.