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We're still not sure if we believe in the promises made by the Digital Entertainment Content Ecosystem (DECE) yet -- buy a piece of content once in physical or digital format, and gain access across all formats and devices via a cloud based account -- but we're closer to finding out for ourselves now that it has a new name, UltraViolet. In case you haven't been paying attention over the last couple of years, the DECE group is already home to most of the biggest names on both the content and consumer electronics sides of the business, with the most notable holdouts being Apple and Disney, which is backing its own competing system, Keychest. The latest additions to the UltraViolet team are LG, LOVEFiLM and Marvell, while key members like Comcast, Microsoft, Intel and Best Buy are quoted in this morning's press release. Check it out for yourself after the break and keep an eye out for that grey and purple logo on movies and players later this year when it begins testing.

Continue reading DECE's 'digital locker' take-anywhere DRM dubbed UltraViolet, launches later this year

DECE's 'digital locker' take-anywhere DRM dubbed UltraViolet, launches later this year originally appeared on Engadget on Tue, 20 Jul 2010 01:41:00 EDT. Please see our terms for use of feeds.

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