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They prompted some public outcry from competitors and a preliminary antitrust investigation from the US government, but it looks like Apple isn't even enforcing those new rules on outside ad networks -- at least not yet. That's according to none other than AdMob CEO Omar Hamoui himself, who said at the MobileBeat conference this week that "they haven't been enforcing" the new regulations yet, and that he's "very appreciative of that." If enforced, those regulations would prevent companies like AdMob from collecting some analytic data on ads placed in iOS applications -- data that Apple itself could collect with its iAd platform. Of course, it's not clear when or if Apple will start enforcing the rules, but Hamoui seems to be content with the current situation, and even went out of his way to praise Apple's own advertising efforts, saying that "anybody getting advertisers interested in mobile is a good thing. It's not at all a zero-sum game."

AdMob CEO says Apple isn't enforcing mobile advertising restrictions originally appeared on Engadget on Wed, 14 Jul 2010 11:54:00 EDT. Please see our terms for use of feeds.

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