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As physical media sales continue to drop it looks like the smart money is in streaming content. Now Sears (and Kmart, which it owns) is getting in the game with the Alphaline Entertainment service. Powered by Sonic's RoxioNow (which is the same architecture that as Best Buy and Wal-Mart's services), Alphaline will be available on TVs and Blu-ray players manufactured by Sharp, LG, S... ony, Samsung, Panasonic, and RCA. Setup of your device is included in the sale price, which is pretty great on the off chance you are less able to setup consumer electronics than your typical Kmart employee. Keep an eye out for the service this holiday season. PR after the break.