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The big news out of Hasselblad this morning was the new entry(ish)-level H4D-31 at just under €10,000, with the CFV-50 adding yet another option in the higher-than-high-end category. But what really caught our eye was the flashy red version that popped up just as the press conference was concluding. We were told that Hasselblad had teamed with Ferrari in order to create a limited run of Ferrari-branded H4D medium format cameras, and the model on-hand had just received approval from Ferrari's paint squad yesterday. Yeah, it's like that. As for detailed specs? Fuhgetaboutit. And as for pricing? "You'll have to speak with Ferrari on that" was that line that we were fed. Only 499 of these beauties will ever be produced, and czars you never knew existed are phoning in their orders from the Seychelles right now. But hey, at least we had our camera (a lowly D3S) ready when it was unlocked from its carbon fiber box for a grand total of 30 seconds, right? Indulge yourself below -- but don't go getting too cocky, okay?

Continue reading Hasselblad intros Ferrari-branded H4D camera, refuses to talk pricing (hands-on)

Hasselblad intros Ferrari-branded H4D camera, refuses to talk pricing (hands-on) originally appeared on Engadget on Wed, 22 Sep 2010 12:15:00 EDT. Please see our terms for use of feeds.

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