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Indoor positioning systems have long been a holy grail for malls and big-box retailers where labyrinthine aisles and massive floorplans that rival small towns often leave customers begging for mercy, but the obstacles to deploying them are many: you've got to create detailed maps for every facility where you want it to work, and you need some sort of system for locating users with a reasonable level of precision since GPS is out of the picture. Start-up Point Inside has been hard at work on ... IPS for some time now, figuring that modern stores and malls teeming with WiFi access points and reliable AGPS are good enough to make it work, and now they've hooked up with Midwestern superstore chain Meijer to trial a system in four Michigan locations that will let users locate "more than" 100,000 items in store along with facilities like bathrooms and customer service. Conveniently, these stores have some 26 WiFi nodes deployed, which helps triangulate users down to a reasonable level of precision -- though it's probably not going to be able to tell if you're standing in front of the Frosted Flakes or the Raisin Bran. It's a free download for iPhone and Android users, and if you're close to one of the trial stores, be sure to let us know how well it works. Follow the break for the full press release.

Continue reading Meijer deploys indoor positioning trial, helps you find the Morton Salt faster

Meijer deploys indoor positioning trial, helps you find the Morton Salt faster originally appeared on Engadget on Wed, 25 Aug 2010 16:18:00 EDT. Please see our terms for use of feeds.

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