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We're not experts or anything, but cutting down trees to manufacture your headphones ($30), ear buds ($20), and iPhone cases ($25) does not really seem all that "green" to us. But what good is selling stuff made from "reusable, environmentally friendly and recyclable materials" if you can't broadcast your sense of social responsibility with "rustic wood grain finishes and smooth earthy tones" that ... "mirror the true beauty that surrounds us?" Is we right, or is we right? The Grass Roots Collection (get it?) starts shipping August 1st. PR after the break.