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Determining whether or not a content management system should be integrated into your website is a big decision. The first step towards making this decision is to understand what a CMS is, and what level of value it will bring to your overall mission behind having a website.

A content management system (CMS) is a web application developed to give a website or intranet manager the ability to manipulate and publish text, photos, media, data, and style. Essentially its name, content management system, is exactly that. Three reasons your website needs a CMS

There are many reasons for a CMS, but here are three that we find to be the most common among our clients:

1. Traffic: If your website is experiencing a steady volume of traffic you need a CMS. Your CMS will provide an administrative panel to aid in the turnover of content. This allows you to be more efficient in keeping your site fresh and inviting for those visitors to return.
2. Size Does Matter: When managing a medium to large website, content can become scattered, overwhelming, and difficult to find. A CMS will provide an administrative interface that delivers logical content archiving, formatted database storage, and convenient access to your valuable content in seconds without the aid of an ftp (file transfer protocol) client.
3. Level of Expertise: If your knowledge of web programming, CSS, ftp protocol, or database management is near-to-none then you need a CMS. Whether your site is a single web-page or a multi-pronged Internet marketing tool, a CMS has no prejudice towards those whose skills lie within their trade.

A CMS offers a WYSIWYG (pronounced Wiz-e-Wag - What You See Is What You Get) driven interface to update and publish basic content such as text, photos, and media similar to that of Microsoft Word!

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