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Chris Robertson is an author of Majon International , one of the worlds MOST popular internet marketing companies on the web. Visit this Internet Website and Majon's Internet directory

The first thing to keep in mind when designing your website, is “surfability”. Take a few minutes a look around at several web pages. What makes them appealing? Were there some that you closed out of immediately? Why? Take notes and do your research. Keep in mind that when a person visits your site they have a goal in mind. They are either seeking information or shopping for a product. Give the person what they want without having to search for it. Be sure that all the information on your site is relevant to your product. Make the buyer think that they need your product to solve their problem.

Your main page serves a very specific purpose. It should be an avenue by which the customer can shop your site. It should be easy to view and load very quickly. This is your first impression and we all know that first impressions can either close the deal or loose the deal. Make it simple. It is best to have links that are easily viewable by the reader that will navigate them to where they want to be. Tables are often a great choice when deciding on a way to design the main page of your site. Your main page should load very quickly, chances are if it takes the page more than ten seconds to load even on a 56k modem, the customer will click away to save time, hoping to find the information or product elsewhere. To increase the loading speed of your main page you should avoid large graphics or excessive graphics. To many banners or special effects can cause a page to load slowly as well.
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To make your web site more appealing to the eyes, you should stick to mild colors. If your site is a content site where the user will be doing a lot of reading, it is best to stick to black and white. Color can be added when using tables, as a way to brighten up the page, but remember to keep the overall look of the page professional and appealing to the audience that will be visiting most often. Since screen resolutions vary among monitors, it is a good idea to set the pixels to a standard 800x600. You may also choose to set the tables in your web page to span a percentage of the page rather than a set number of inches. This will be sure to accommodate all screen sizes. You should remember that a lot of Internet users will not use the same browser as you, and therefore you should be sure that your site looks as good on other browsers as it does your own. You can do this by downloading several browsers through which to look at your page.

Be aware of the fact that the overall look of your website is a way to make money. The appearance of the site, if designed properly, can be an excellent marketing strategy for your product or service.

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Virtual hosts may or may not allow access to non-public directories, these are directories used for storing files that are not meant to be accessed via the word wide web. Small sites that hold sensitive data should check for this facility. SSH/Telnet are important for site owners that wish to communicate directly with the servers and run queries on the databases.

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In terms of security, websites can get compromised even when there are no lapses on their part; carelessness on part of neighboring websites on a virtual server can lead to the server getting hacked into and every website may be at risk. However, choosing a good host with solid security will mitigate this risk.

Dedicated hosting: With dedicated hosting, all the resources of a server are made available to the site owner exclusively. Dedicated hosting is best suited for sites that attract a lot of visitors and have a high bandwidth requirement, ecommerce sites that may need special software, or web sites that hold sensitive information and therefore need greater security.

Dedicated servers allow unlimited domain names and greater freedom in managing the website. Dedicated hosting is divided into managed and unmanaged hosting. Managed hosting implies greater support from a technical team that performs regular technical updates and routine maintenance without the site owner having to look into it. Unmanaged dedicated hosting is cheaper than managed dedicated hosting but additional support can be an added cost.

Dedicated servers are accessible only by the host and the site owners; by using features such as secure FTP and encrypted terminal sessions, site owners can be assured of greater security. Webmasters who run multiple sites can also host all their sites on a dedicated server; this enables better management and may work out cheaper than hosting the sites separately on different virtual servers.

Paul Hanson recommends Net Explorers for reliable UK web hosting .

There are numerous technologies used by programmers (ASP, PHP, and Javascript to name a few), but this article will focus solely on XHTML and CSS. W3 has a set of standards for both of these technologies, and making a website W3-compliant ensures that most all viewers will see the site exactly the same way (no matter what browser they're using). Validation also helps with Search Engine Optimization (SEO) because clean code means easier search-engine spidering.

Cascading Style Sheets, or CSS, is a technology often used in sites with many pages to make aesthetic changes easier. The style sheet is an exterior file that runs interdependently with the HTML (or outputted HTML) of a site. The style sheet serves as a template for the entire site's color and font schemes, while also controlling borders, sizes, and more. Being able to edit a single file, instead of 100s of changes in many files saves time and precious web design dollars. Validation is imperative to get the most out of a website. That is, a user can upload or copy-and-paste their CSS file to the W3 site, and they'll be given a list of any errors it contains.
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Another of the technologies becoming more popular is Extensible Hypertext Markup Language, or XHTML. XHTML is an extension of HTML 4.0, and, while in its infancy, has become quite prevalent. XHTML conforms to standards moreso than HTML. As such, it is more search-engine and user-friendly:

- XHTML documents conform to XML. XML Tools can double as XHTML tools.
- XHTML is an extension of HTML 4.0. It is more user-friendly and streamlined than HTML.
- XHTML is a combination of HTML and XML in that it can run scripts and applets that use both the HTML and XML DOM (Document Object Model)
- As XHTML grows, XHTML 1.0 documents will be able to interoperate among other XHTML documents making it a more browser transitional language.
(Source: www.w3.org)

To conclude, using the standards of web development lined out by the W3 is imperative for users to get the most out of a site. Often, making a webpage W3-compliant is the first step of SEO, a marketing tool to get the most out of your advertising dollar. Validation is easy, and can be completed if a user has a basic knowledge of HTML-editing and FTP (File Transfer Protocol). Using these tools, coupled with the set of W3 standards can save a lot of money and help the site's overall functionality.

Website validation: http://www.w3schools.com/site/site_validate.asp

Take a look through Red Fly's portfolio, compare to other Irish design firms, and you'll see that the company has a lot to offer.
Web Development Ireland

2. Sequential auto responders
As may be evident from the name, an auto responder can automatically reply to emails. A “sequential” auto-responder can be set up to send multiple, sequential emails at designated time intervals. For instance, if you invite your web site visitors to sign-up for a free E-Zine (i.e., electronic magazine), your web page would be programmed to send an email to your auto responder e-mail address. The auto responder would then send one, two, or more messages, at programmed intervals (perhaps a week apart) to your visitor. This builds your “brand name” in the minds of your visitors and increases the chances that they will buy your product. And, guess what? You're building your “brand” with little effort on your part! Imagine the time this would take to manually send these emails to each web visitor?

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3. Advice from a trusted source
So, what are the key steps in marketing your product or service? The internet is a virtual sea of information. Navigating through it is best done with the help of someone who has already learned through the “school of hard knocks”. Perhaps you personally know someone who has this knowledge, but if you're like most people, you really don't know whom to trust. My advice is to find a product or service which offers this type of “how-to” advice. The available options range from fluff to very valuable. Let the buyer beware! There are several ways to verify the claims being made by the sellers of these services. First, check the traffic numbers for the service's web site on alexa.com . The lower the web site ranking, the better. Next, ask for advice on the internet marketing forums. Many of the participants in these forums know their way around the internet and can help you evaluate the quality of a particular product or service.

It is possible to make money within 24 hours. This is a legitimate home business not a get rich quick scheme. You can have a professional Website with real products and proven advertising that will produce many sales. Bill Naugle
Emoneyhome.com


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Copyright 2006 Bill Naugle
Bill Naugle has been writing articles, press releases and ebooks to help Webmasters achieve success in search engine rankings. He has written on many subjects. He started writing on the internet in 2001. http://www.emoneyhome.com/

Almost all web site builders restrict you to their premade templates. Because of this, there is a risk that your website will look like other websites on the internet. For many businesses, this is not important. With millions of websites out there and billions of potential eyeballs visiting your site, the only way a template is a real risk is if your competitor is using the very same web site builder system and chooses the very same template as yours. Still, for some business owners, a unique template is important. If a unqiue template is very important to you, you may need to consider the services of a web designer instead.

Do you plan to make lots of changes to your web site?

One of the strengths to a good web site builder is the fact that you can make changes to your website yourself without needing a web designer's help. For instance, if you own a retail store and your stock changes regularly, you may want to change your stock online to reflect what's new in store. With a web site builder, this is easy to do. Without a web site builder or a good content management system, making changes will usually involve website maintenance costs for your web designer to go in and make the necessary changes. At so much per hour, and lots of changes, this can add up to a significant expense at the end of the year.
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Is access to a web site builder worth the extra monthly or yearly cost?

When you know that you want to be making lots of little or not so little changes to the text and images on your website, a site builder is well worth the expense. Consider what it would cost for you to hire a professional web designer to first create the web site, than to make regular changes to the site. These costs can easily run into the thousands per year. A good web site builder costs much less than that.

Need a quick, no nonsense approach to building your website? A web site builder may be just the things you're looking for.

Lucila Duchesne is the webmaster of yowlingbuilder.com which specializes in offering its visitors a website builder information directory along with links to other related info on the internet. Reprint freely as long as you point the live links in this resource box to my website.

Here are a few pointers I think you might find useful:

- The First Glance - Hook Them!! Keep in mind that the first thing listed in the main body of your site should be the best you offer. The main thing you are bringing people to the site to see. It has to clearly state what is it you want to sell, offer, feature, etc. Go look at your site, have you done it?

- Buttons That Tell & Sell - Those side and top buttons—you need to clearly set up so that people want to click on them and find out more. Also, you need to have these labeled correctly so they know what they are clicking on to see. That name is critical to making them take the time to check out that page.
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- Bullet Power- Clients often skim sites and rarely read through the entire site. They look for items that interest them. If you list paragraph after paragraph, it won't get read. Think back, do you read those paragraphs. I don't! Therefore use bullets or symbols instead. And try the slanted bullets or a different bullet style for more eye appeal.

- Chose Your Words Wisely - Every word on your site should say something important. Absolutely you need to use keywords, but you also need to use convincing words to sell you and your business. Don't get so caught up in keywords that you lose the focus of the site. Write the text, edit and delete, and repeat that last step over and over until you have it just right.

- Convenience -- Clickable Links -- In the body of the website itself, whenever you are providing a reference to a site, make sure you have a clickable link, even if you have it on the side panel. People often won't take the time to go look for the button, so make it easy for them.

- Colors Are Cool -- Match your colors to your business and you. I just started another new site http://www-Publicity-VA.com and added my favorite colors to it. It has a softer feel and look to it and yet still has the professional edge I need for virtual assisting.

- Front Page Magic – Offer Something FREE - On your front page, it helps to offer something for FREE. I offer a free booklet on obtaining clients in a pdf format. How about a free 10 ways to do whatever it is you do? That sort of thing. Let people long after they leave your site remember you and want to come back to you with their money and business.

- Contests - Come One- Come All -- Yes, we know they work. They get people to your site and that adds to your traffic. But, here's a tip to make them really successful. Follow-up each response with a personal e-mail. Now, the key is not making it a hard sale sales letter they will never read. Instead, a “Hi, thanks for entering the contests, I'm sorry you did/didn't win, but I'm ...” And then give them something special, including a coupon off of your services. Make them feel special.

- Newsletter -- List your newsletter on numerous pages if not all. This is what is going to be reconnecting you to your clients and potential clients.
With the latest technologies, the rapid growth of the Internet, and the business community recognizing the benefits of partnering with a qualified virtual assistant, the virtual revolution has begun.

- The Eyes Have It - I strongly suggest you have another friend or business associate view your site and offer opinions. It's incredible what they can see that you don't as you are too close to it.
Eyes -- Take Two -- Right now, stop and check out your site. Have you looked at it from a potential client's viewpoint? What did you think? Did it clearly define you and what you offered? Did it spark your interest?

I hope these tips help you to get the virtual edge you need for your business. Good luck!

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Diana Ennen, Author; Virtual Assistant the Series, Become a Highly Successful, Sought After VA, and Words From Home, Start, Run and Operate a Successful Word Processing Business available at http://www.virtualwordpublishing.com. She also does publicity and book marketing and has published the science fiction thriller, Sledgehammer by Paulo J. Reyes, M.D. 

Goal and target - Goal of the Website (site's purpose) and who is the target audience?

Context - Layout, design (user-friendly layout) and color schemes.

Content - Text, pictures, sound, and video (must be useful information which achieves goals and interest to your audience).

Community - How can the site enable user-to-user communication ?

Customization - Site's ability to tailor itself to different users to allow users to personalize the site.
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Communication - How the site talks to the visitor, site to user or two-way communications.

Connection - Degree that the site is linked to other sites.

Commerce - Site's capabilities for commercial transactions.

-Your domain should be your company name.

-Make a consistence in design. Changing interfaces is a potential barrier which should be avoided.

-Make the content on your first page rich and explanatory.

-Make your title clear. Clear title makes task clear.

-Show the users what's new with the site and company.

-Use focus and emphasis on the main product.

-Proper use of images (meaningful and clean images).

-Downloadable speed (pages load quickly and provide something to read almost instantly).

-Pages are easy to navigate so that you can find what you want and most importantly, the content is useful and worthwhile.

-Good interactivity engages the user and makes your site memorable.

-Easy to find information.

-Provide valuable, timely information to the user.

-Provide keywords for search engines (search engine optimization).

-Provide a search option within the site.

-Contact information should be easy to find and preferably visible on all pages.

-Updates should be made regularly to give users a reason to return to your site.

-Proper programming with no broken links.

-Provides copyright information.

-A good Website needs to be able to be viewed in whatever browser or service the customer is using, so cross-browser and platform compatibility together with accessibility features for the disabled are a must.

It is good to get websites designed by professional website designers.
A good web design company will be help you design a search engine friendly website. And also take care of search engine optimization too.

Article written by
Wendy
Best Web Designers

Advantages of Dedicated Web Hosting

Dedicated server hosting is favorable because of 2 major assets: control and reliability.

Since a dedicated web administrator has more control over a dedicated server, it tends to be more secure, compared to a shared web server. By knowing what exactly is installed on a dedicated server through full root access, a system administrator is able to confidently make decisions on the software and application updates necessary to maintain the dedicated web server and keep it running in its most optimal configuration.

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Increased reliability is another major asset of dedicated server web hosting, as a server administrator has the self-sufficiency to optimize page loads by tweaking variables such as page load speed and general server resource allocation. This server reliability translates to customer satisfaction and an increase in the bottom line goals of a web site's presence.

DisAdvantages of Dedicated Web Hosting

While the benefits of dedicated web server hosting is apparent, the bottom line consideration, especially for business purposes is cost. Dedicated web hosting is significantly more expensive compared to shared or virtual web hosting, and until recently, could most commonly be quoted at several hundred dollars to several thousand dollars per month. Although cost may still be exorbitant, most businesses are able to justify the use of dedicated servers through a true web analysis to weigh the resources necessary to run applications and code.

Another drawback is the need to be able to monitor, install, upgrade and configure programs, add sites, deal with potential hacks, and troubleshoot systems. Therefore, the necessary system administration skills, if one does not possess them, may definitely inhibit the successful implementation of a web site hosted on a dedicated web server.

Benefits:

The direct benefits of a dedicated web hosting plan surround the ability to totally administer a web server. The advantage to be able to effectively maintain a dedicated server lies in one's ability to control the variables associated with reliability and stability. In a dedicated environment, server overload, malicious scripts from other users, and too many installed applications are variables which can be controlled, as compared to this loss of management in shared server hosting.

Furthermore, a dedicated server allows one to only install applications or software that applies to the major hosting goal at hand. Conversely, shared web hosting has installed software that may or may not be related to the web hosting goals.

Reliance on the web host repair services and time delays of platform repairs can be minimized, as one may intervene and provide solutions to existing problems with dedicated web hosting. Having the option to add patches, upgrade software, or tweak performance is invaluable and allows the dedicated server administrator to work with 24 hour access to perform adjustments, corrections, or updates.

Lastly, speed of downloads can be determined through the amount of bandwidth that is dedicated to just your website. Statistically, visitors will quickly leave a site if the load time was long. Dedicated servers allow quick delivery of web pages, which increases the probability of keeping web site visitors on a site that may convert them to paying customers. Furthermore, quick loading pages enhance the company's image and may encourage existing customers to refer your web-based services to others.

What is the best application of a dedicated web hosting service provider?

Utility of a dedicated server environment is best suited to those with a working knowledge of server operating systems and those who don't mind troubleshooting problems which may arise.

Server administrators must be able to apply kernel upgrades, service packs, and software patches, as well as provide ample security, monitor traffic, update server applications, balance server loads, and configure email, FTP, and DNS services.

* In exchange for competency in the above functions, the best uses for a dedicated web server environment would be: mission-critical sites requiring custom server management and software implementation.

* dedicated hosting resellers, web developers and designers who need greater flexibility, reliability and security for their clients

* backbones of corporate intranets

* robust and dependable servers for streaming media, online gaming, and e-mail or chat applications

* complex application sites with high traffic and secure information such as ecommerce, database, and multimedia sites.

* enterprise-level web sites * Web sites which may have content restrictions if hosted elsewhere (e.g. adult targeted sites.)

How to decide:

Overall, the cost, security of data and equipment, bandwidth availability, the knowledge and integrity of the web-hosting provider, uptime, hardware maintenance, and any technical support offered by the dedicated web host are important deciding factors. Although your specific dedicated web hosting needs may be unique in a few ways, generally, one can make a decision on a dedicated web server provider by considering the following things:

Data Transfer Rates:
Data transfer will need to be determined based on the amount of information that will be downloaded, as well as the type of content a site will be sharing (general text vs. high resolution graphics and multimedia). A dedicated web host will generally have various packages that will allow one to choose the data transfer level, normally measured in "gigabytes per month". Higher levels of data transfer rates normally mean more cost, so utilization of the first few months to correlate data transfer rates and traffic patterns is key.

Platforms:
The two most common systems available are Windows based servers versus some flavor of UNIX (Linux and Solaris). Windows is historically more expensive, but is generally regarded as more user-friendly, especially with the ubiquitous presence of Windows-based pc's and administrators. Linux, on the other hand, is less expensive to install, but harder to maintain, as a steeper learning curve exists for those unfamiliar with it. Therefore, the operating system installed on a dedicated web server should depend on a couple of factors.

First, the platform should be conducive to the coding in which the website and necessary applications are developed. Next, since administration of the dedicated server will be done by the subscriber, the necessary skill base to support the platform must be in place. Commands and administration techniques are definitely platform-specific.

Monitoring:
Dedicated server monitoring works to prevent service interruptions. The web host will provide a service that can, at a pre-set frequency, check a website to see downtime.

Automation:
Although dedicated web servers may require a greater degree of skill, certain dedicated web hosting companies may offer software that will automate common procedures, thus lessening the high level knowledge necessary to maintain servers and implement new services.

Data Backup:
Some dedicated web hosting providers assist the web hosting subscriber with data backups. Finding a dedicated server provider who will assist in this process could alleviate the hassle of doing it yourself and can allow one to devote time to other things.

Scalability:
Dedicated web hosting providers should be able to account for major growth. Progressive expansion can be accounted for by asking a web host if modules of extra space, bandwidth, or better yet, larger packages can be purchased to allow easy transition to better hardware and software.

Service Level Agreements:
More dedicated web hosts are publishing their SLA's, which thoroughly documents what they will do in exchange for what the customer is responsible for. For instance, some dedicated server hosts are offering features such as: 100% uptime guarantees, unlimited live answer technical phone-based support, free upgrades of patches, hot-fixes, personal Dedicated Sales account managers, maintenance staff with spare parts for all server configurations, and more. A full understanding of the commitment that a dedicated web host is offering will help in a decision to utilize that service.