When people fail to write things down, some serious consequences can occur. People lose productivity time, they waste funds, and they create stress for themselves and all of those in the environment around them. Most people fail to write things down because they believe they will be able to remember all of the important things they must during the course of the day. This, however, is a false idea. We find it difficult to remember all of the things we must because we are so busy. Generally, the phone rings, three people stop by your office, and you're trying to handle six tasks at once. We try to move from task to task. New thoughts pop into our minds all of the time. We are incessantly interrupted before we can complete a task. When we do write things down, we do this on small scraps of paper that will eventually become lost. Writing things down in the correct manner can put an end to all of this insanity.

No matter what size your business, you and your staff are communicating. How you communicate and what you communicate is important and needs to be planned in the same way as the business plan and the marketing plan is written. In fact, the communications plan should be part of the marketing plan.